Whether you are starting a brand-new blogging website to make passive income
through advertising or affiliate marketing, or you are looking to bolster your onsite
SEO and attract more relevant, \u2018ready to spend\u2019 traffic to your website, you\u2019re going to
want to make sure that each individual post is as impactful as it possibly can be. In this
article, we\u2019ll take you through all the basics for writing engaging blog posts to help get
you started!<\/p>\n\n\n\n
The first step is to decide what it is that you are actually going to cover on your blog. Just as it\u2019s important to find your niche, you also need to know exactly who you are The more data you have on your demographic, the better positioned you\u2019ll be to craft The next step is to conduct extensive keyword research. This is an excellent Now it\u2019s time to think about what kind of content you are going to write about \u2013 and in First impressions are important! While people like to say: \u201cDon\u2019t judge a book by its \u25cf Be clear and concise. The introduction to your blog is critical for enticing your readers into committing to the Another great way to engage your audience and attract them to click on your blog Don\u2019t go overboard with the industry jargon otherwise you are likely to bore your It\u2019s easy to write about what you know, so make sure you share all of your expert And finally, if you want to publish engaging and well-written blogs on your website but
Do you want to write sports articles? Cover new technology? Help single mothers
cope with the overwhelming workload?
Once you have established your niche, you\u2019ll have a much easier time of attracting the
right readers<\/a> to your website.<\/p>\n\n\n\n2. Know your audience<\/h3>\n\n\n\n
going to be writing for. Don\u2019t make the mistake of assuming you understand your
target demographic without doing any further research. In fact, only 42% of marketers<\/a>
actually know their target audience inside and out (beyond the standard age, gender,
location basics).<\/p>\n\n\n\n
a compelling brand-voice, understand their biggest pain points, and ultimately
resonate on an emotional level.<\/p>\n\n\n\n3. Do your keyword research<\/h3>\n\n\n\n
opportunity to determine what your prospective readers are actively searching for
online.
\u25cf Which topics are they most interested in?
\u25cf What are their most frequently asked questions?
\u25cf Which keywords are the most competitive?
\u25cf Are there any low-volume topics that could result in higher conversions?
You should be thorough in your research and put together a multitude of keywords
(both short and long-tail), and then you can start thinking about your content
development strategy.<\/p>\n\n\n\n4. Put together a content development strategy<\/h3>\n\n\n\n
which format. For example:
\u25cf Product \/ service reviews.
\u25cf \u201cHow-to\u201d blogs.
\u25cf Listicles.
\u25cf Opinion pieces.
\u25cf Satire.
\u25cf Definitive guides.
\u25cf Evergreen content.
\u25cf Etc.
There are many, many different blog formats that you can try and it\u2019s definitely worth
finding the optimal balance. You don\u2019t want your blog to become too repetitive,
particularly if you are writing about one very specific niche.
Keep your readers engaged with a variety!<\/p>\n\n\n\n5. Labour over your titles<\/h3>\n\n\n\n
cover\u201d, when it comes to blogs, everybody does. As such, you need to perfect your
blog titles if you wish to get as many people to click on your posts as possible.<\/p>\n\n\n\n
\u25cf Tell the readers exactly what to expect.
\u25cf Stick to a maximum of 60-characters.
\u25cf Use brackets for clarity (it boosts engagement).
\u25cf Use numbers and stats where applicable.
\u25cf Use simple language.
\u25cf Use your chosen keyword as naturally as possible.
The key is to make your blog titles as accessible as possible, providing value, creating
a sense of urgency, and optimising for SEO.<\/p>\n\n\n\n6. Hook your readers with a solid intro<\/h3>\n\n\n\n
blog and reading it to the end.
Touch on their pain points and talk about how you are going to help solve their
problems. Elicit an emotional response and then transition into the main body of the
blog as seamlessly as possible.
Try to keep your introduction fairly short. Most people don\u2019t want to waste any time
faffing around and would rather get straight down to the juicy information they\u2019ve
come for!<\/p>\n\n\n\n7. Include an awesome featured image<\/h3>\n\n\n\n
posts is by attaching an awesome, high-res featured image.
\u25cf Don\u2019t steal! Make sure the image is free for commercial use or create your own
using software like Canva.
\u25cf Make sure that it is relevant to the subject matter.
\u25cf Be bold and colourful!
\u25cf Customise and brand it.
\u25cf Avoid the typical clich\u00e9s (e.g., cheesy stock photos).
\u25cf Optimise it for SEO (compress, image title, image alt).
\u25cf Make the image shareable.
\u25cf Don\u2019t be afraid to use humour!<\/p>\n\n\n\n8. Avoid industry jargon<\/h3>\n\n\n\n
readers to sleep. Obviously, there will be times where you need to use certain terminology for clarity, but make sure that you use brackets to describe what the
words mean for further clarity.<\/p>\n\n\n\n9. Share your expert knowledge (and opinions)<\/h3>\n\n\n\n
knowledge \u2013 and don\u2019t hold anything back.
Many people make the mistake of holding back some of their \u2018industry secrets\u2019
through fear of losing business. After all, if the Online Marketing Gurus<\/a> tell their
audience everything there is to know about SEO, why would their readers bother
spending their money with them when they can do it all by themselves instead?
That\u2019s the thing: by sharing your knowledge (and expert opinion) you establish your
authority, demonstrate how much work is involved, and ultimately increase the
likelihood that your readers will feel confident in paying for your services.<\/p>\n\n\n\n10. Hire the professionals<\/h3>\n\n\n\n
you don\u2019t have the time to commit to writing consistently and carrying out all of the
necessary onsite optimizations, it\u2019s well worth hiring the professionals.
A digital marketing agency with a reputation for delivering superior results to their
clients will be able to put together an awesome content development strategy on
your behalf, allowing you to reap the rewards while saving your precious time.<\/p>\n","protected":false},"excerpt":{"rendered":"