{"id":20548,"date":"2015-04-08T00:31:54","date_gmt":"2015-04-07T18:31:54","guid":{"rendered":"https:\/\/www.usefulblogging.com\/?p=20548"},"modified":"2025-02-18T00:59:44","modified_gmt":"2025-02-17T18:59:44","slug":"google-mobile-friendly-search-algorithm-are-you-ready","status":"publish","type":"post","link":"https:\/\/www.usefulblogging.com\/google-mobile-friendly-search-algorithm-are-you-ready\/","title":{"rendered":"Google Mobile-Friendly Search Algorithm Update &#8211; Are You Ready?"},"content":{"rendered":"\n<p>Google has finally given an exact date to separate mobile from HTML search. On April 21, 2015, search will be forever changed! At that time, only true mobile sites will come up in mobile search. HTML search will show only HTML. What does this mean? It means that anyone searching from a MOBILE device will only be able to see mobile websites. Google has clarified that for &#8220;search&#8221; criteria, mobile specifically means phone, not tablet. Since in EVERY CATEGORY, mobile search accounts for a MINIMUM of 55% of searches, your business could potentially LOSE or GAIN 55% more clients. ( Be aware, most categories have a much higher mobile search rate, up to 98% in A LOT of categories, most are closer to 80%). Can you afford to lose this much? Can your business friends?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><a href=\"https:\/\/www.usefulblogging.com\/contact\/\">Do an audit of your own site to make sure that&#8217;s mobile-friendly!<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Is the \u201cGoogle Mobile-Friendly\u201d Algorithm?<\/h3>\n\n\n\n<p>In this new algorithm Google defines \u201cmobile\u201d as smartphone devices only and does <em><strong>not<\/strong><\/em> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tablets<\/strong>, which Google considers a different class of device<\/li>\n\n\n\n<li><strong>Multimedia phones<\/strong>, which are mid-grade phones with HTML5-compatible browsers, but don\u2019t support all features<\/li>\n\n\n\n<li><strong>Feature phones<\/strong>, which are low-end phones that have web browsers unable to display webpages in their normal desktop format<\/li>\n<\/ul>\n\n\n\n<p>One thing to note:&nbsp;Google has stated that recommendations are geared toward smartphones, but they also encourage website owners \u2013 when they feel it appropriate \u2013 to follow the same advice for multimedia and feature phones.<span id=\"more-196970\"><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Are Smartphones, According to Google?<img decoding=\"async\" class=\" size-medium wp-image-20559 alignright\" src=\"https:\/\/www.usefulblogging.com\/wp-content\/uploads\/2015\/04\/Google-Smartphones.jpg\" alt=\"Google Smartphones\" width=\"300\" height=\"286\" srcset=\"https:\/\/www.usefulblogging.com\/wp-content\/uploads\/2015\/04\/Google-Smartphones.jpg 540w, https:\/\/www.usefulblogging.com\/wp-content\/uploads\/2015\/04\/Google-Smartphones-96x91.jpg 96w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n\n\n\n<p>Google defines smartphone as devices running Android, iPhone, or Windows Phone operating systems with web browsers that function similar to desktop computer browsers and able to display webpages that conform to HTML5 specifications.<\/p>\n\n\n\n<p><strong>What Does a Website Need in Order to Be Considered Mobile-Friendly by Google?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Google needs to know your website can be easily read on mobile devices.&nbsp; <\/strong>This means your website must be either a responsive design (something Google states is their recommended design format for websites) or otherwise able to display a mobile-only version of the page.<\/li>\n\n\n\n<li><strong>Google needs to be able to \u201csee\u201d everything behind the scenes. <\/strong>This means Googlebot (Google\u2019s web crawler) needs to be given access to read not only the HTML, but also CSS, JavaScript, etc. used on your website.<\/li>\n\n\n\n<li><strong>Your website needs to avoid \u201ccommon mistakes\u201d that hurt the mobile user experience.&nbsp; <\/strong>Among these mistakes are slow-loading mobile pages and making Flash video the bulk of a page\u2019s content.<\/li>\n<\/ol>\n\n\n\n<p><strong><em>How Can I See If My Website Is Mobile-Friendly According to Google?<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.usefulblogging.com\/wp-content\/uploads\/2015\/04\/mobile-friendly.jpg\" alt=\"mobile friendly \" class=\"wp-image-20550\" srcset=\"https:\/\/www.usefulblogging.com\/wp-content\/uploads\/2015\/04\/mobile-friendly.jpg 600w, https:\/\/www.usefulblogging.com\/wp-content\/uploads\/2015\/04\/mobile-friendly-300x150.jpg 300w, https:\/\/www.usefulblogging.com\/wp-content\/uploads\/2015\/04\/mobile-friendly-96x48.jpg 96w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Google provides online tools for evaluating your website\u2019s compliance with the Google mobile-friendly algorithm. Be sure to use the mobile-specific addresses of your website in your tests if it is not a responsive website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Mobile-Friendly Test<\/h3>\n\n\n\n<p>This tool does just what the name implies: it evaluates your website\u2019s mobile-friendliness.&nbsp; Test results provide specific suggestions for improvements wherever there are problems, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text too small to read<\/li>\n\n\n\n<li>Links too close together (i.e. not \u201cthumb friendly\u201d)<\/li>\n\n\n\n<li>Mobile viewport not set<\/li>\n\n\n\n<li>Uses incompatible plugins, etc.<\/li>\n<\/ul>\n\n\n\n<p><strong><a title=\"Google Mobile-Friendly Test - Test Your Website\" href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noopener\">Click here to check your website with the Google Mobile-Friendly Test.<\/a><\/strong><\/p>\n\n\n\n<p>Final Word: This is really in important issue for your business or blog website. We highly recommend you do an audit of your own site to identify if you\u2019re making these common mistakes. Obviously if you don\u2019t have a mobile website yet you should <strong><a href=\"https:\/\/www.usefulblogging.com\/contact\/\">contact us<\/a><\/strong>. And don&#8217;t forget to share this news to other firends. This will be really helpful for your nearst friends who don&#8217;t know about this update!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has finally given an exact date to separate mobile from HTML search. On April 21, 2015, search will be &#8230; <a title=\"Google Mobile-Friendly Search Algorithm Update &#8211; Are You Ready?\" class=\"read-more\" href=\"https:\/\/www.usefulblogging.com\/google-mobile-friendly-search-algorithm-are-you-ready\/\" aria-label=\"Read more about Google Mobile-Friendly Search Algorithm Update &#8211; Are You Ready?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":20549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[472],"class_list":["post-20548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/posts\/20548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/comments?post=20548"}],"version-history":[{"count":1,"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/posts\/20548\/revisions"}],"predecessor-version":[{"id":86274,"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/posts\/20548\/revisions\/86274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/media\/20549"}],"wp:attachment":[{"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/media?parent=20548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/categories?post=20548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.usefulblogging.com\/wp-json\/wp\/v2\/tags?post=20548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}